Hey, guys! Today I wanted to talk to you about the difference between strategic and transformational coaching.
Let’s be honest here. Strategic coaching is a bit easier to market in the first instance.
Because when you have a strategic coaching approach then you have a particular strategy that you know works for a particular person to get a particular result.
It’s very easy to say, “Hey, are you this type of person looking for this type of result, without this type of pain? I have a strategy that can solve your pain and get you X result.”
And if it’s a great strategy, they will get the result. Or they will get a result and they can hone the strategy to continue to get the result.
The difference between strategic coaching like that where you have a particular strategy that works in a particular way to get a particular result is that, with a lot of certainty, you can promise that result.
Whereas with transformational coaching and when we’re working with the unconscious mind where you’re going down deeply into the unconscious blocks of why the person might not feel confident to implement that strategy, or why they might sabotage that strategy, or why they might not be able to pull the trigger on strategies that they know they need to do then the difference is that, yes, you can say, “Yes, you’ll be able to move forward in your life. And, yes, you will feel better and you’ll be more confident. You’ll be more action-focused and more proactive.”
But it’s more challenging to promise a specific, tangible, practical result.
It’s two steps away to a tangible practical result – but the results that you do get with transformational coaching are more pervasive.
When you work with the unconscious mind and shift core beliefs and shift core limitations, transform values, upgrade frequency, then the results that the client will achieve will be pervasive through their entire life.
Whereas a strategy will make changes to that particular area of that person’s life and, obviously, that result will then upgrade their frequency and make a difference to the rest of the person’s life.
But with transformational coaching, you work very deeply at the person’s core limitations of who they are at an identity level.
When you make changes to a person’s identity then they show up in every situation differently. They show up to their partner differently. They show up in their sex life differently. They show up in how they’re handling their money differently, in their health differently, in their work.
In every different situation, they’re showing up at a higher frequency version of themselves when they’ve gone through a successful transformational coaching process.
So, it makes it trickier to market. That is for sure.
And both types of coaching have their place. They’re both super important. One is not better than the other.
They’re both really important, and at different times, and for different people with different needs.
I just wanted to make that clear for those of you who are running a transformational coaching business and operating with strategic coaching marketing methods that may not be working necessarily the way that you’d like them to work, that could be because it’s difficult to hone down a specific result that you can offer the person, because the results are pervasive through the whole person’s life.
I’d love to hear more about this from your experience.
Do you consider yourself a strategic coach or a transformational coach? Or both? And what’s your experience been? Let me know in the comments below.
I’d love to continue this conversation.
I consider myself first and foremost a transformational coach and an evolutionary coach, and I train coaches in my methods in NLP – primarily as an NLP trainer – to help them and support them to make changes at the unconscious level, to support their transformational power and their magnetic leadership, to show up and attract their ideal clients into their life and into their practice so that they can serve them.
There are a lot of really wonderful coaches of all different types in the world – and I’d like to know what kind of coach are you.
Are you strategic? Are you transformational? Who do you help? Let me know in the comments below.
I’d love to help you.
If you’re a strategic coach and you want to add in transformational coaching so that you can help people when they struggle to follow the strategies, then let me know and we can have a conversation.
Or if you’re a transformational coach starting out and you would like to amplify your mastery of your skills, then get in touch.
Speak to you soon.
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