To give you a little idea, in 17 years I have amassed 18 coaching related certifications (actual certificates I have in a folder) in all sorts of things from NLP & Hypnotherapy, to Matrix Therapies, Quantum Healing, Breathwork to Epi-genetic Coaching. Not to mention all the other short courses, weekend trainings, masterminds, online programs, marketing consulting, business coaching and private mentoring.
As an NLPAA qualified and registered trainer of NLP coaches – It is 100% in my self-interest to sell coach training. So my own cognitive bias in favour of training and qualifications is STRONG.
In order to come to the realisations I’m about to share with you I had to deconstruct SO MUCH of my own ego-attachment.
I spoke with an absolute legend yesterday, (last week) one I am proud to call a friend, who is one of the nicest, most genuine and humble people on the planet, making a HUGE IMPACT with his business teaching fit-pros how to break free of the gym, and build online fitness coaching businesses.
He is helping thousands of clients. Thousands. And making millions of dollars with his business. Living a truly epic life with his family. He calls himself the coaches coach. And it’s 100% true. He’s super wise, and doesn’t give himself nearly enough credit for how much true wisdom he embodies.
We were having so much fun talking it wasn’t until afterward I thought to ask.
Hey have you ever done any coach training?
But he can quote and appreciate the critical insights from Socrates to Ken Wilbur to Victor Frankl in equal measure.
I’ve been hanging around some of the most epic business coaches, many who have never done any coach training at all…
What?! At first, my trainer ego wanted to teach them, and show them how to be better coaches.
But then I realised that my impact results were giving me feedback that I still have a lot to learn about this. I’m not yet running a multi-million dollar global coaching business. Check your ego girl. Watch and learn. Model this.
You know what many of them are doing?….
For other people.
Not making the impact they could be making. – And I dare say that they yearn to make.
Not making the income that they see others making. Not living the radically fulfilled life of freedom that you get to live when you fully step into delivering impactful service and reap the rewards of that in fair exchange.
I remember being so offended years ago when a great sales trainer I learned from said: “People tell me they are a Master Practitioner, and I know they are broke.” I was offended because of course it’s often true.
Why are talented, learned coaches sitting on the sidelines and hiding in jobs, when coaches with zero professional training are making an impact and making millions?
What’s the difference?
OK… here it is…
They have gotten a result, they are helping others to get the result that they got. Period.
While they may not have the professional coach training…
What these coaches have in common, every one is a RELENTLESS COMMITMENT TO ACTION & LEARNING.
They get things done, they are 100% committed to refining their method, learning from stuff that didn’t work, and delivering results for their clients.
Commitment to Mastery + Consistent Action trumps qualifications.
When you are the type of person that has entered PD to heal your own stuff, and find it’s helped you a lot and you want to learn how to help others, there are a few archetypes that come into play.
Victim – Healer.
Student – Teacher.
You shift from being the victim to feeling healed in your personal life.
And become inspired to learn, and become the student.
That’s where most transformational coaches get stuck.
They never get past being the student.
They never step into being the Teacher and Leader.
When you are a student, you FOLLOW the rules and processes of the teacher.
You get the external validation from how well you can FOLLOW the process, and system.
If you are following…
You are not leading.
They have an idea and they test it.
They take action and see if it works.
They don’t try and plan it to perfection first.
They don’t worry and get caught up over-thinking “why” if it didn’t work.
They don’t overanalyse their self-esteem.
They never consider that it was because they were not feeling worthy enough, or Mercury was in retrograde.
They just try something else.
And they keep doing things until something works.
Now, you might say…
Oh, but trauma. Oh but privilege.
And yes, of course those things have a massive impact.
People that are drawn to transformational coaching, most often come from some kind of woundedness and have a self-REFLECTIVE meta-program tendency that is patterned into their beliefs & neurology for safety. There is often re-parenting – EXTERNAL VALIDATION that needs to occur to help the person gather enough ego-strength to take action and risk a “mistake”.
People that are drawn to business & strategic coaching come from action and results. They are more likely to ACT before reflecting. For whatever reason, they already have the ego-strength and INTERNAL VALIDATION on their side. They may have the privilege of a neurology that does not constantly look for possible faults to keep safe. Mistakes don’t set them back because they don’t relate it to their worth as a human being.
(This is clearly a generalization based on my observations of people in these roles) There is no right or wrong here.
But there is a LOT to learn.
It’s taken me 18 qualifications and a hell of a lot of healing work to realise that qualifications don’t really matter to success.
If you want to make an IMPACT, what matters is action.
What matters is a commitment to mastery, whatever path you take, whether you choose professional training or self-directed learning.
Learn and take action.
The hint is in the word. MATTER.
Are you using your MIND & your MATTER to MOVE, GROW, LEARN, REFINE and CREATE SOMETHING?
*edit* the minute after I posted this, my first coaching mentor Alice called me synchronistically for a chat. And when I told her about this post, she reminded me what a great student and apprentice I was, how quickly I digest a training and implement it.
So the question is less about do you want qualifications or not, it’s how well you APPLY what you learn to go after your goals, whatever they are.
* 2nd edit*: OF course not everyone measures “success” in business impact, number of clients served and $$ made. Many coaches learn coaching simply for the joy of learning and personal growth. Success might be simply being a more integrous, compassionate human in their current life. Each to their own. May we each rise in the ways that bring us the most joy.
I have an opportunity coming in the next day to help you LEARN all of my powerful tools so you can grow, unleash your greatness, and step into your leadership.
Can’t wait to share it with you.
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“I have worked with Kylie over many years. She has helped me as a Business Mindset Coach, as a motivational speaker for my gym clients at both Vision Personal Training & now at Flow Athletic. I bring her in to train my Personal Training teams in mindset, communication and how to coach our clients better and excel in our own personal mastery as fitness leaders. At my recent Fitness Business event, my gym owner colleagues were blown away by her talk, saying she is the best speaker they have ever seen. After every event we always get rave reviews about her talks and training. I highly recommend Kylie’s work as a coach & speaker.”
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“Before I signed up with Kylie I had a busy PT business… I was exhausted and on the brink of burnout and no matter how hard I tried, I had reached a ceiling in my income that I just couldn’t break through. After completing my NLP Coaching certification, I found my true voice and the energy of my business has been completely transformed. I’ve created an online program, up-levelled my entire business and totally smashed my previous income goals. I make decisions more confidently and I can help my clients create change in their life even faster. On a personal level, NLP gave me the inner strength to leave a toxic situation and rebuild myself which lead to me discovering the love of my life! Today I am living the life that I’ve always wanted – but just hadn’t been able to put into words. I have never been this happy or this powerful. If you want to manifest the life of your dreams I would not hesitate to reach out for help from Kylie.”
I signed up with Kylie because I knew that to have a bigger effect as a PT I needed to improve my understanding of how the mind works. Through NLP Coach training I now have great coaching techniques that break through all sorts of negative behaviour patterns. I’ve noticed big improvements in all areas of my life including my own personal finances and my client retention. This has allowed me new freedom to work on scaling my business and helping even more people with less one on one time from myself. The coach training has given me the ability to fully unlock the power of your mindset and those that don’t have this skill are only tapping into a small amount of their potential.
This morning I had a kick-ass coaching session with Kylie Ryan. We’ve been working together for a couple of months, and she’s the perfect person to help me integrate the rapid transformations I go through regularly. I’d been getting this vision of my fully mature creative and entrepreneurial self. His discipline, commitment, and command of wealth was 10x what mine is now, but it wasn’t really about money for him. Our coaching sessions usually roll with me saying, “Kylie, I want to be, do, and have EVERYTHING” and Kylie helping me find the archetypes and parts that aren’t integrated and bringing them together. MAGICK HAPPENS EVERY TIME.